Chi siamo
This is the story of a dream and a project. This is the story of a promise. This is the story of a lightness and elegance able to go beyond time and space. Being always there. This is the story of a Butterfly. This is The Begin's soul.
WHERE EVERYTHING BEGAN
C’è un centro. Intorno cui ruota tutto. Da cui parte tutto. Il Cliente. The Begin Hotels si dipana da questo filo, di seta, prezioso. Un filo che GGF Group tesse da sempre, una convinzione che si è fatta negli anni sempre forte. Un savoir faire che mette in campo competenze di progettazione, gestione e analisi per aiutare ogni marchio a costruire una relazione di fiducia con i propri clienti. Per creare Esperienze. Vere, solide, personalizzate. Customer Experience. È questa la filosofia di GGF Group. Che, da oltre 20 anni, viene messa a servizio dei maggiori operatori turistici italiani e internazionali. Ogni sentiero che si rispetti apre poi sempre nuove vie: GGF Group si specializza nel mondo dell’hotellerie con progetti tailor-made di start-up e rebranding per oltre 30 strutture in Italia tra cui gli unici due hotel 5 stelle delle Marche. È così che l’Accoglienza diventa una passione, un nuovo viaggio da compiere dove, invece di Clienti da soddisfare, ci sono Ospiti da coccolare.
The Begin
IS A SIGNATURE.
Graceful as the flight of a butterfly resting on a flower. Deep souls, independent souls
souls that come together to create a highly refined bouquet.
A gentle and delicate flight, which ties all the structures into a single great embrace,
made of pure intimate atmospheres, where you can escape, but still feel at home.
The Begin
IS A COLLECTION
The first chain but-not-chain in Italy, with an entirely innovative hotellerie concept,
based on the enhancement of individuality and uniqueness, far from standardisation and uniformity.
dall’uniformazione.
Here, we intervene on tiptoe. Shaping, without altering, the individual peculiarities of each reality.
We practice tailor-made, meticulous attention to detail, listening, authentic dedication to the guest,
small series, experimentation, integration with the local territory.
Here, we are inspired by luxury. Refined. Never shouted nor pretentiously exhibited.
The Begin
IS THE STARTING POINT
Of a path, of an entrepreneurial dream that aims to enhance the essence of each structure and
combine it with its environment. It is the beginning of a new way of hospitality. Genuine.
One that knows how to reach the core of things, sensations, and emotions.
It is the beginning of a journey, each time different, each time unique. Nevertheless, always consistent.
Always ethical. Attention to detail, personalisation, authenticity, and the enhancement of the local territory:
these are our milestones. These are the wings of the butterfly.